LG and Lee Zii Jia
LG Electronics Malaysia, an award-winning home appliance manufacturer, has partnered with badminton ace Lee Zii Jia as the LG Brand Ambassador for its diverse line of innovative products. The partnership aims to promote a healthy and convenience-centric lifestyle to consumers, with a focus on LG Home Appliances, Home Entertainment, and LG PuriCare, among others.
Live Smarter, Go Higher
Justin Choi, the Managing Director of LG Electronics Malaysia, said that the partnership with Lee Zii Jia represents the brand's commitment to elevating consumers' lifestyles through cutting-edge technologies and products. With the tagline "Live Smarter, Go Higher," LG aims to collaborate with Lee Zii Jia to raise awareness on living a quality life.
Lee Zii Jia, who had previously been an LG PuriCare™ ambassador, now represents the face of the LG brand as a whole. He had won gold in the men's singles at the 2019 Southeast Asian Games and his first BWF Super 1000 title at the 2021 All England Open. As an ambassador, Lee Zii Jia will promote various LG products, including LG Styler, LG WashTower, LG PuriCare Water Purifier, LG InstaView Refrigerator, LG OLED evo TV, LG SoundBar Speaker, and LG PuriCare Air Purifier.
"I believe that LG's products put focus on health, hygiene and convenience - which are the three pillars I live by. I am both grateful and honoured to be joining hands with LG to lead the lifestyle that I want, and one that will undoubtedly boost my professional life as well,” said Lee Zii Jia.
LG Electronics Malaysia is always looking to bring added value and efficiencies to consumers' lives through state-of-the-art products. Having Lee Zii Jia as part of the larger LG family is pivotal to the brand's values, and as an ambassador, he will promote healthy and hygienic lifestyles to consumers as a whole.
